{
  "title": "Who is advertising GLP-1s on Meta, and what are they saying?",
  "url": "https://flixr.co/research/glp-1-meta",
  "market": "GLP-1",
  "channel": "Meta",
  "region": "US",
  "collectedAt": "2026-10-28",
  "publishedAt": "2026-10-29",
  "updatedAt": "2026-10-30",
  "publisher": "Flixr",
  "methodology": [
    "On 28 October 2026 we searched Meta's Ad Library for active ads shown in the US that mention GLP-1, Ozempic, Wegovy, semaglutide, tirzepatide, Mounjaro or Zepbound, and read every result we were given: 35,759 different ads. Meta's own counts are higher (50,000+ for \"GLP-1\" alone), so treat our advertiser and ad counts as a floor.",
    "Advertiser types and themes come from each ad's text and the page it links to, checked by hand for the 80 biggest advertisers. They are approximate. Launch dates are Meta's. We can see what ads say and how long they run, not how much anyone spends or what sells."
  ],
  "sources": [
    {
      "label": "Meta Ad Library",
      "url": "https://www.facebook.com/ads/library/",
      "detail": "Active ads shown in the US, collected 28 October 2026. Ads shown are public and belong to their advertisers."
    }
  ],
  "summary": [
    {
      "label": "Live US ads",
      "value": "50,000+",
      "note": "Meta's count for \"GLP-1\" alone; it stops at 50,001"
    },
    {
      "label": "Advertisers we read",
      "value": "3,082",
      "note": "Facebook Pages running these 35,759 ads"
    },
    {
      "label": "Launched in the last 30 days",
      "value": "72%",
      "note": "The median live ad is 13 days old"
    },
    {
      "label": "Least crowded need",
      "value": "Stopping the drug",
      "note": "Scores 55 out of 100, against 88 for getting the drug"
    }
  ],
  "facts": {
    "pulledAt": "2026-10-29T03:56:21.416Z",
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      [
        "GLP-1",
        21038
      ],
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        "tirzepatide",
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      ],
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        "semaglutide",
        8186
      ],
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        "Ozempic",
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      ],
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        "Wegovy",
        2855
      ],
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        "Mounjaro",
        2429
      ],
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        "Zepbound",
        1674
      ]
    ],
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        "share": 4,
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      },
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        "share": 2,
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        "type": "trial",
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        "share": 2,
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        "key": "price",
        "label": "A price, or no insurance needed",
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