{
  "title": "Who is advertising to women in menopause on Meta, and what are they saying?",
  "url": "https://flixr.co/research/menopause-meta",
  "market": "Menopause",
  "channel": "Meta",
  "region": "US",
  "collectedAt": "2026-11-01",
  "publishedAt": "2026-11-03",
  "updatedAt": "2026-11-03",
  "publisher": "Flixr",
  "methodology": [
    "On 1 November 2026 we searched Meta's Ad Library for active ads shown in the US that mention “menopause”, “perimenopause” or “hot flashes”, and read the results we were given, up to our collection limit: 14,665 different ads. Meta's own counts are higher (50,000+ for “menopause” alone), so treat our advertiser and ad counts as a floor. Meta's search also returned 9,110 ads whose words and Page name use none of these terms, and we left them out. Some may say them only in a video or image, which we don't read.",
    "Problems are matched from each ad's own words, so they are approximate. Launch dates are Meta's. We count ads about hair in the totals but don't show them or the advertisers mostly running them. We can see what ads say and how long they stay live, not what anyone pays for them or what they bring in."
  ],
  "sources": [
    {
      "label": "Meta Ad Library",
      "url": "https://www.facebook.com/ads/library/",
      "detail": "Active ads shown in the US, collected 1 November 2026. Ads shown are public and belong to their advertisers."
    }
  ],
  "summary": [
    {
      "label": "Live ads, by Meta's count",
      "value": "50,000+",
      "note": "Meta's count for “menopause” alone; it stops at 50,001"
    },
    {
      "label": "Advertisers we read",
      "value": "2,293",
      "note": "Facebook Pages running these 14,665 ads"
    },
    {
      "label": "Launched in the last 30 days",
      "value": "63%",
      "note": "The median live ad is 20 days old"
    },
    {
      "label": "Least crowded problem",
      "value": "Heart and bones",
      "note": "Scores 59 out of 100, against 82 for hot flashes and sleep"
    }
  ],
  "facts": {
    "audience": "Menopause",
    "country": "US",
    "pulledAt": "2026-11-02T06:22:54.894Z",
    "terms": [
      "menopause",
      "perimenopause",
      "hot flashes"
    ],
    "termStats": {
      "menopause": {
        "ads": 21072,
        "meta": 50001,
        "pages": 2135,
        "exhausted": false
      },
      "hot flashes": {
        "ads": 27953,
        "meta": 12791,
        "pages": 2856,
        "exhausted": false
      },
      "perimenopause": {
        "ads": 9817,
        "meta": 15670,
        "pages": 1005,
        "exhausted": true
      }
    },
    "complete": false,
    "ads": 14665,
    "offTopic": 9110,
    "undated": 0,
    "pages": 2293,
    "top10Share": 15,
    "oneAdPages": 994,
    "new7": 25,
    "new30": 63,
    "over90": 13,
    "medianDays": 20,
    "video": 41,
    "metaTop": {
      "term": "menopause",
      "count": 50001,
      "capped": true
    },
    "longest": {
      "id": "838009001056873",
      "days": 857,
      "start": 1719471600
    },
    "advertisers": [
      {
        "name": "Together Through Menopause",
        "ads": 318,
        "new30": 67,
        "problem": "Sleep"
      },
      {
        "name": "Arctic Goddess",
        "ads": 276,
        "new30": 65,
        "problem": "Hot flashes"
      },
      {
        "name": "Flo For Perimenopause",
        "ads": 236,
        "new30": 90,
        "problem": "Hot flashes"
      },
      {
        "name": "Haima",
        "ads": 217,
        "new30": 100,
        "problem": "Sleep"
      },
      {
        "name": "The Pause Life by Dr. Mary Claire Haver",
        "ads": 214,
        "new30": 31,
        "problem": "Sleep"
      },
      {
        "name": "Black Girl Vitamins",
        "ads": 188,
        "new30": 46,
        "problem": "Hot flashes"
      },
      {
        "name": "By Winona",
        "ads": 187,
        "new30": 84,
        "problem": "Hot flashes"
      },
      {
        "name": "Frøya Organics",
        "ads": 181,
        "new30": 39,
        "problem": "Skin"
      },
      {
        "name": "Mella",
        "ads": 159,
        "new30": 8,
        "problem": "Sleep"
      },
      {
        "name": "Dr. Ellen Hart Perimenopause & Hormone Health",
        "ads": 159,
        "new30": 100,
        "problem": "Sleep"
      },
      {
        "name": "Kalm",
        "ads": 134,
        "new30": 69,
        "problem": "Hot flashes"
      },
      {
        "name": "Try Kalm",
        "ads": 128,
        "new30": 38,
        "problem": "Hot flashes"
      },
      {
        "name": "Dr Anna Poweld - Menopause Specialist",
        "ads": 126,
        "new30": 38,
        "problem": "Weight"
      },
      {
        "name": "Dr Susan Miller - Weight Loss Specialist",
        "ads": 118,
        "new30": 29,
        "problem": "Hot flashes"
      },
      {
        "name": "Mira Fertility",
        "ads": 117,
        "new30": 75,
        "problem": "Hot flashes"
      },
      {
        "name": "Dr Laura Keith",
        "ads": 110,
        "new30": 25,
        "problem": "Hot flashes"
      },
      {
        "name": "Cristina Smith",
        "ads": 105,
        "new30": 63,
        "problem": "Hot flashes"
      },
      {
        "name": "SayBeam USA",
        "ads": 102,
        "new30": 62,
        "problem": "Weight"
      },
      {
        "name": "Try Amie",
        "ads": 97,
        "new30": 20,
        "problem": "Libido"
      },
      {
        "name": "Menopause with Lisa",
        "ads": 94,
        "new30": 100,
        "problem": "Hot flashes"
      },
      {
        "name": "Women's Wellness Journal",
        "ads": 87,
        "new30": 100,
        "problem": "Hot flashes"
      },
      {
        "name": "Susan Parker",
        "ads": 86,
        "new30": 100,
        "problem": "Hot flashes"
      },
      {
        "name": "Her Bodhi",
        "ads": 78,
        "new30": 92,
        "problem": "Hot flashes"
      },
      {
        "name": "BedJet",
        "ads": 74,
        "new30": 88,
        "problem": "Hot flashes"
      },
      {
        "name": "VCare",
        "ads": 72,
        "new30": 53,
        "problem": "Libido"
      },
      {
        "name": "ThisIsMenopause",
        "ads": 72,
        "new30": 61,
        "problem": "Mood and brain fog"
      },
      {
        "name": "Midi Health",
        "ads": 71,
        "new30": 94,
        "problem": "Hot flashes"
      },
      {
        "name": "O Positiv",
        "ads": 63,
        "new30": 100,
        "problem": "Hot flashes"
      },
      {
        "name": "Alicia Darling",
        "ads": 61,
        "new30": 26,
        "problem": "Weight"
      },
      {
        "name": "PlusOne",
        "ads": 60,
        "new30": 43,
        "problem": "Hot flashes"
      },
      {
        "name": "Biologica",
        "ads": 59,
        "new30": 100,
        "problem": "Sleep"
      },
      {
        "name": "Osh Wellness Inc",
        "ads": 59,
        "new30": 32,
        "problem": "Hot flashes"
      },
      {
        "name": "Amelia Jennings",
        "ads": 57,
        "new30": 100,
        "problem": "Hot flashes"
      },
      {
        "name": "Pomelo Care",
        "ads": 51,
        "new30": 100,
        "problem": "Weight"
      },
      {
        "name": "Live Optimum",
        "ads": 50,
        "new30": 34,
        "problem": "Heart and bones"
      },
      {
        "name": "FC2 Female Condom® (internal condom)",
        "ads": 50,
        "new30": 6,
        "problem": null
      },
      {
        "name": "Gelavis",
        "ads": 49,
        "new30": 100,
        "problem": "Hot flashes"
      },
      {
        "name": "Rebecca Caldwell",
        "ads": 49,
        "new30": 100,
        "problem": "Sleep"
      },
      {
        "name": "Her Vitality",
        "ads": 48,
        "new30": 46,
        "problem": "Libido"
      },
      {
        "name": "Jenny Howe",
        "ads": 48,
        "new30": 60,
        "problem": "Weight"
      }
    ],
    "ageBands": [
      {
        "label": "Up to 7 days",
        "ads": 3686,
        "share": 25
      },
      {
        "label": "8 to 30 days",
        "ads": 5543,
        "share": 38
      },
      {
        "label": "31 to 89 days",
        "ads": 3475,
        "share": 24
      },
      {
        "label": "90 to 179 days",
        "ads": 1394,
        "share": 10
      },
      {
        "label": "180 to 364 days",
        "ads": 497,
        "share": 3
      },
      {
        "label": "A year or more",
        "ads": 70,
        "share": 0
      }
    ],
    "reusedOpenings": 105,
    "reusedPages": 313,
    "reusedAds": 3282,
    "sharedDomains": 102,
    "sharedDomainPages": 582,
    "sharedDomainAds": 5993,
    "since": null,
    "most": {
      "key": "hot-flashes",
      "label": "Hot flashes",
      "about": "Hot flashes, flushes and night sweats",
      "total": 82,
      "ads": 5032,
      "pages": 708,
      "share": 34,
      "parts": {
        "crowd": 100,
        "size": 85.08703162186062,
        "pace": 69,
        "open": 74
      },
      "recent": 69,
      "top10": 26
    },
    "least": {
      "key": "heart-bones",
      "label": "Heart and bones",
      "about": "Bone density, osteoporosis, heart health and cholesterol",
      "total": 59,
      "ads": 754,
      "pages": 210,
      "share": 5,
      "parts": {
        "crowd": 77.8247580215909,
        "size": 43.868567293488695,
        "pace": 55,
        "open": 59
      },
      "recent": 55,
      "top10": 41
    },
    "problems": [
      {
        "key": "hot-flashes",
        "label": "Hot flashes",
        "about": "Hot flashes, flushes and night sweats",
        "total": 82,
        "ads": 5032,
        "pages": 708,
        "share": 34,
        "parts": {
          "crowd": 100,
          "size": 85.08703162186062,
          "pace": 69,
          "open": 74
        },
        "recent": 69,
        "top10": 26
      },
      {
        "key": "sleep",
        "label": "Sleep",
        "about": "Trouble sleeping and waking up at night",
        "total": 82,
        "ads": 5459,
        "pages": 877,
        "share": 37,
        "parts": {
          "crowd": 100,
          "size": 86.85565471529806,
          "pace": 67,
          "open": 73
        },
        "recent": 67,
        "top10": 27
      },
      {
        "key": "mood",
        "label": "Mood and brain fog",
        "about": "Mood swings, anxiety, irritability, memory and focus",
        "total": 80,
        "ads": 4927,
        "pages": 868,
        "share": 34,
        "parts": {
          "crowd": 100,
          "size": 84.62912811374545,
          "pace": 64,
          "open": 72
        },
        "recent": 64,
        "top10": 28
      },
      {
        "key": "weight",
        "label": "Weight",
        "about": "Weight gain, belly fat and metabolism",
        "total": 79,
        "ads": 4280,
        "pages": 760,
        "share": 29,
        "parts": {
          "crowd": 100,
          "size": 81.57218845065862,
          "pace": 66,
          "open": 69
        },
        "recent": 66,
        "top10": 31
      },
      {
        "key": "skin",
        "label": "Skin",
        "about": "Ageing skin, collagen and wrinkles",
        "total": 72,
        "ads": 2069,
        "pages": 436,
        "share": 14,
        "parts": {
          "crowd": 96.49884842489142,
          "size": 65.78802453328674,
          "pace": 54,
          "open": 72
        },
        "recent": 54,
        "top10": 28
      },
      {
        "key": "libido",
        "label": "Libido",
        "about": "Sex drive, intimacy and vaginal dryness",
        "total": 66,
        "ads": 1320,
        "pages": 271,
        "share": 9,
        "parts": {
          "crowd": 84.34341319842373,
          "size": 56.0286965602925,
          "pace": 53,
          "open": 72
        },
        "recent": 53,
        "top10": 28
      },
      {
        "key": "heart-bones",
        "label": "Heart and bones",
        "about": "Bone density, osteoporosis, heart health and cholesterol",
        "total": 59,
        "ads": 754,
        "pages": 210,
        "share": 5,
        "parts": {
          "crowd": 77.8247580215909,
          "size": 43.868567293488695,
          "pace": 55,
          "open": 59
        },
        "recent": 55,
        "top10": 41
      }
    ]
  },
  "score": [
    {
      "key": "hot-flashes",
      "label": "Hot flashes",
      "about": "Hot flashes, flushes and night sweats",
      "total": 82,
      "parts": {
        "crowd": {
          "label": "Advertisers",
          "value": "708",
          "score": 100
        },
        "size": {
          "label": "Live ads",
          "value": "5,032",
          "score": 85
        },
        "pace": {
          "label": "Launched in the last 30 days",
          "value": "69%",
          "score": 69
        },
        "open": {
          "label": "Held by the top 10",
          "value": "26%",
          "score": 74
        }
      },
      "ads": 5032,
      "pages": 708
    },
    {
      "key": "sleep",
      "label": "Sleep",
      "about": "Trouble sleeping and waking up at night",
      "total": 82,
      "parts": {
        "crowd": {
          "label": "Advertisers",
          "value": "877",
          "score": 100
        },
        "size": {
          "label": "Live ads",
          "value": "5,459",
          "score": 87
        },
        "pace": {
          "label": "Launched in the last 30 days",
          "value": "67%",
          "score": 67
        },
        "open": {
          "label": "Held by the top 10",
          "value": "27%",
          "score": 73
        }
      },
      "ads": 5459,
      "pages": 877
    },
    {
      "key": "mood",
      "label": "Mood and brain fog",
      "about": "Mood swings, anxiety, irritability, memory and focus",
      "total": 80,
      "parts": {
        "crowd": {
          "label": "Advertisers",
          "value": "868",
          "score": 100
        },
        "size": {
          "label": "Live ads",
          "value": "4,927",
          "score": 85
        },
        "pace": {
          "label": "Launched in the last 30 days",
          "value": "64%",
          "score": 64
        },
        "open": {
          "label": "Held by the top 10",
          "value": "28%",
          "score": 72
        }
      },
      "ads": 4927,
      "pages": 868
    },
    {
      "key": "weight",
      "label": "Weight",
      "about": "Weight gain, belly fat and metabolism",
      "total": 79,
      "parts": {
        "crowd": {
          "label": "Advertisers",
          "value": "760",
          "score": 100
        },
        "size": {
          "label": "Live ads",
          "value": "4,280",
          "score": 82
        },
        "pace": {
          "label": "Launched in the last 30 days",
          "value": "66%",
          "score": 66
        },
        "open": {
          "label": "Held by the top 10",
          "value": "31%",
          "score": 69
        }
      },
      "ads": 4280,
      "pages": 760
    },
    {
      "key": "skin",
      "label": "Skin",
      "about": "Ageing skin, collagen and wrinkles",
      "total": 72,
      "parts": {
        "crowd": {
          "label": "Advertisers",
          "value": "436",
          "score": 96
        },
        "size": {
          "label": "Live ads",
          "value": "2,069",
          "score": 66
        },
        "pace": {
          "label": "Launched in the last 30 days",
          "value": "54%",
          "score": 54
        },
        "open": {
          "label": "Held by the top 10",
          "value": "28%",
          "score": 72
        }
      },
      "ads": 2069,
      "pages": 436
    },
    {
      "key": "libido",
      "label": "Libido",
      "about": "Sex drive, intimacy and vaginal dryness",
      "total": 66,
      "parts": {
        "crowd": {
          "label": "Advertisers",
          "value": "271",
          "score": 84
        },
        "size": {
          "label": "Live ads",
          "value": "1,320",
          "score": 56
        },
        "pace": {
          "label": "Launched in the last 30 days",
          "value": "53%",
          "score": 53
        },
        "open": {
          "label": "Held by the top 10",
          "value": "28%",
          "score": 72
        }
      },
      "ads": 1320,
      "pages": 271
    },
    {
      "key": "heart-bones",
      "label": "Heart and bones",
      "about": "Bone density, osteoporosis, heart health and cholesterol",
      "total": 59,
      "parts": {
        "crowd": {
          "label": "Advertisers",
          "value": "210",
          "score": 78
        },
        "size": {
          "label": "Live ads",
          "value": "754",
          "score": 44
        },
        "pace": {
          "label": "Launched in the last 30 days",
          "value": "55%",
          "score": 55
        },
        "open": {
          "label": "Held by the top 10",
          "value": "41%",
          "score": 59
        }
      },
      "ads": 754,
      "pages": 210
    }
  ]
}