How to Create Online UGC Campaigns for Apps and Games

User-generated content is more than just a fleeting trend; it's a digital revolution that is here to stay.

But we don't need to give you the same old spiel – if you're reading this, you probably already know that!

What we are here to do is guide you through the process of launching successful online UGC campaigns for your apps and games.

If your aim is to generate an online buzz around your app or game – a buzz that truly resonates with your audience and boosts engagement – you've come to the right place. Let's dive in.

What Are UGC Campaigns?

UGC campaigns are the ultimate crowd-sourced hype machine. Think of it as your community giving you shout-outs by sharing content mentioning your brand, such as:

• Gameplay or app screenshots
• Reviews and testimonials
• Photos and videos featuring your game or app
• Online comments, stories, posts, and mentions

It's real talk from real users, and it's gold for brands looking to make a splash in the digital world by turning their audience into their biggest advocates.

How to Source UGC for Your Game/App

Whether you're just starting out or looking to level up your UGC game, these tips will help:

1. Find Where Your Audience Is Talking About You

Start by scouring social media platforms like TikTok, Meta, Instagram, Discord, Twitch, and Reddit to discover organic conversations about your game or app. As your brand grows, this pool of UGC will naturally expand.

2. Encourage Interaction, Participation, and Reviews

Engage with your audience through regular posts, polls, and Q&A sessions. Build a community around your brand to boost online presence and encourage users to talk about your game or app.

Ask users for reviews and share them! Highlight positive experiences by integrating testimonials into your social media and website.

3. Create Hashtag Challenges & Contests

Launch a hashtag challenge or contest to unlock a treasure trove of content. Start with a branded hashtag and prominently display it in your social bios. Encourage users to share their experiences using the hashtag.

Example: Epic Games' #FortniteBlockbuster challenge invited players to create short films within Fortnite and share them on social media, resulting in massive engagement and cross-platform promotion.

4. Ask for Tags & Mentions

Encourage players to share their epic wins, memorable moments, or favorite features using your branded hashtag. This increases brand visibility and provides a rich pool of content for your campaigns.

5. Run a UGC Giveaway

Engage your audience with a UGC contest offering tangible rewards, shoutouts, and features. Promote the giveaway on social media, email newsletters, and your website. Showcase existing UGC to inspire others to participate and regularly highlight user contributions to show appreciation.

6. Foster a Positive Environment

Set clear boundaries and guidelines when gathering content on platforms you own. Proactively moderate submissions to ensure a positive space that reflects your brand's values. On public forums, engage with the community and respond to opportunities to showcase your brand's personality.

Curate Authentic Content

Encourage real, unedited content from users to enhance authenticity and relatability. Genuine UGC builds trust and resonates deeply with potential users.

Conclusion: Your Next Steps in the UGC Journey

Diving into UGC by creating online campaigns is just the beginning. There's a whole community game to play, and we're here to help you win it.

Flixr is shaping the UGC game – turning TikTok, Instagram, and YouTube video trends into a consistent, relatable supply of video content tailored to your game or app.

We provide a steady supply of UGC videos every month, ready for TikTok and other social media, plus bi-weekly UGC video concept ideas to fuel your creative engine. 🎥

Why Flixr? Because we create content that connects, converts, and keeps the buzz alive. Whether you're a major app or the next big thing in gaming, we're your UGC wizards, ready to craft killer campaigns and make your brand shine.

🌟 Ready for UGC magic? Let's chat and make your brand the talk of the town!