Actors v Influencers

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Coffee Time with Bruno, Chris and Tim

Episode 03

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Tim:

A lot of folks we work with, they have an influencer marketing team. We tend to have more successful partnerships when we work with user acquisition or creative teams. What we do works well for user acquisition teams.

Influencer marketing teams continue to be and influencer marketing strategies continue to be important parts of, you know, advertising your app or advertising your game. That's been the case for years and it will continue to be the case.

But it's a very different challenge and it's a very different product. It's a very different output working with influencers or working with actors. Working with influencers, really you're going for that influencer's audience. Working with actors, you're trying to do good creative that converts. So two very different goals.

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