AI UGC

Coffee Time with Bruno, Chris and Tim.

Episode2

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Chris:

Like AI UGC that I've seen right now looks robotic. Um, it looks kind of uncanny valley. It looks a bit weird. It's definitely not organic. Some people are okay with that.

The thing to keep note of is that today's the worst it's ever going to be and it's got so much better in the last year.

So is it going to be able to produce like actual organic skip based scenes that we do? It definitely can't today, right? It can do simple selfie style UGC stuff that looks kind of robotic. Will it be able to do some more complex stuff in future? My guess is probably yes. Will you be able to tell it's AI? Probably yes. Who knows? Right? I don't think anybody can predict where this goes. We just know it's going to get better.

What's it going to mean for us and the work we do with our clients? I still don't know.

We're at the moment. Stated that we're proudly human. Yes, we might use AI tools to help facilitate like some of that research to be done faster. But we're doing that all with humans and same with editing, same with our UGC production. It's all human based and that's something we're leaning into.