Cheese on non gaming apps?

Coffee Time with Bruno, Chris and Tim

Episode 04

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Tim:

So most of our clients obviously are gaming clients. It's the space we've been working in for many years. There's definitely, like we even had our creative strategist, he looked at top gaming advertisers, looked at their top ads for the past year or whatever. And it was like we had him rate the amount of cheese in these ads. And the general feedback was like, very, very cheesy.

Do we think that it could also apply to other clients? Should we actually be pushing the cheese onto app clients, brand clients, e-commerce, etc.? 

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Bruno:

Yeah, it depends from client to client. But I don't think it can be as big as it is in gaming. Definitely. 

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Tim:

Why do you think that is?

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Bruno:

Yeah, just brands don't like cheesy stuff. 

I mean they want to keep some certain level of quality, which I mean, cheesiness doesn't have to mean bad quality, but I don't think they want to be associated with that type of ad.

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