Creating UGC Videos? Avoid These Production Mistakes

Even the coolest and most entertaining UGC videos can encounter hitches when it comes to production.

It's all too easy to slip up on things like video quality or sound – and poof, there goes your audience's attention! But don't worry, we've all been there, and we're gonna make your lives easier by sharing what we've learned along the way – let's dive into some common hiccups to avoid while producing your UGC videos!

Mistake #1: Irrelevant or distracting locations

One common misstep is selecting a location that doesn't align with the theme of the app or game, or one that distracts the viewer from the main content and the message.

• Opt for backgrounds that are clean, simple, and don't compete with the main content.
• Avoid choosing a location that's so busy or cluttered that it draws attention away from the subject.
• Neutral or minimalistic backgrounds often work best, with good natural lighting whenever possible.
• Neutral locations (such as living rooms) are a safe bet, but depending on the concept of the video, the location of filming could relate to and enhance the theme of your app or game (e.g., for a cooking app, a kitchen setting would be ideal).
• Steer clear of places with potential distractions like noisy streets, crowded areas, or spaces with personal items that shouldn't be in the frame.
• If your video requires multiple shots from different locations, maintain a consistent theme or aesthetic throughout.
• Before finalizing the location, take a few test shots at different times of the day to see how the lighting and background elements interact.

Mistake #2: Poor lighting choices

In UGC video production, lighting plays a pivotal role in setting the mood, highlighting the subject, and overall video quality.

• Natural light is often the most flattering and cost-effective lighting source. Whenever possible, shoot in locations with a lot of natural light.
• In scenarios where natural light is insufficient, use artificial light sources, such as LED ring lights.
• Be mindful of how light falls on the subject. Use diffusers with artificial lights to soften shadows.
• Ensure that the background is neither too bright nor too dark compared to the subject.
• When shooting multiple scenes, maintain consistent lighting to ensure the final video looks cohesive.
• Be aware of the color temperature of your lights. Choose the color temperature that best suits the concept and mood of your video.
• Avoid a mix of different types of lighting as it can create inconsistent colors and shadows.

Mistake #3: Skimping on audio quality

One of the most frequent oversights in UGC video production is neglecting audio quality.

• Select filming locations that are inherently quiet and free from distracting background noises.
• Invest in an external microphone, such as a lavalier mic.
• Conduct a sound check before starting the actual recording.
• Minimize echo in indoor settings by using soft furnishings or portable sound-absorbing materials.
• Use windshields or wind mufflers on microphones to reduce wind noise when filming outdoors.
• Keep background sounds at appropriate levels and avoid overpowering the main audio.
• Regularly check the audio quality throughout the filming process.

Mistake #4: Inappropriate use of props

Overly complex, irrelevant, or distracting props and backgrounds can confuse the viewer and dilute their focus.

• Choose props and set elements that are directly relevant to the concept.
• Ensure the set is not cluttered with unnecessary items.
• Pay attention to how light interacts with your props and set.
• Avoid reflective surfaces or green or teal props when using a green screen.

Mistake #5: Inappropriate or distracting clothing & appearance

Clothing and appearance play a significant role in the effectiveness of UGC videos.

• Choose attire that aligns with the tone and setting of the video.
• Steer clear of clothing with intricate patterns, loud colors, or large logos.
• Avoid clothing that matches the green screen to prevent keying issues.
• Monitor how the clothing looks on camera throughout the shoot.

Mistake #6: Wrong resolution & aspect ratio

Using inadequate resolution or the wrong aspect ratio can lead to poor video quality.

• Aim for a minimum of 1080p resolution; 4K is ideal for flexibility in post-production.
• Select the aspect ratio based on the platform (e.g., 9:16 for TikTok, 16:9 for YouTube).

Mistake #7: Wrong camera angles

Position the camera appropriately to enhance engagement.

• Use eye-level angles for direct audience engagement.
• Frame the subject carefully to include all essential elements without clutter.

Mistake #8: Shaky footage

To avoid shaky and unstable footage, use a tripod or stabilizer.

Mistake #9: Screen reflections

Adjust the brightness of the device screen and position it carefully to avoid reflections or glare.

Mistake #10: Wrong green screen setup

Green screens can transform a video but only if set up correctly.

• Ensure the green screen is evenly lit.
• Keep the subject at an adequate distance from the screen.
• Avoid reflective accessories and props.

With these tips, you’re ready to create awesome UGC videos! Practice, experiment, and adapt to make your content shine.