Tim:
I'll start with you, Bruno. How would you summarize what a creative partnership means for us at Flixr?
Bruno:
It's like we it's um it's like a relationship with the client that we have that it's the most important part. It's not like, hey, hey Flixr, give us these 10 ads. We'd like to be an extension of their team. So we'd like to be an extension of the client's team. We'd like to give them ideas, tell them what they should do. And yeah, and we'd like them to feel like we are part of their team.
Tim:
Chris, what do you think? In one or two sentences that a creative partnership means to us at Flixr?
Chris:
Kind of what Bruno said. I mean, our vision is to, as he said, be an extension of our partners' teams and maybe not even an extension, be part of their team. Right? Like when, you know, month one, they might need a bunch of playables, month two, I need 15 UGC. We want to be part of that team to respond to that and enable them to get what they need.
And, we try to build relationships with that in mind, right? We don't want to be transactional and seen as external, like hands off. We, we're very much integrated, spend a lot of time going to visit partners face-to-face. I think it sets us apart from other creative partners.