Bruno:
Everyone works on UGCs now, everyone works on relatable, cheap content. But I think the high-end stuff works and can work for gaming, too. There's just a bunch of stuff you can do to make an ad look amazing and to be relatable for the game.
Chris:
So yeah. Look what Supercell do. So Supercell do pretty high quality content, right like their Hay Day stuff. They've got Gordon Ramsay in it, which is obviously not UGC, but it's really high quality stuff. They have a brand now to protect. Sure, that's why they're investing things like that.