Is there a need for Influencer Marketing

Coffee Time with Bruno, Chris and Tim

Episode 03

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Chris:

There's always going to be a place for influencer marketing is an important component of acquisition and growth, And there is, I think in some cases, opportunity to pull elements from those executions into a separate creative, but it is going to cost more to do that because you have to secure the rights and oftentimes those rights are time limited and they just become more expensive. 

So I need to do it economically to do a lot of creative testing, which we know is becoming more and more important now. 

Creative is the most effective way to target even today. You have to be able to test a lot of creative and the economics and the speed of doing it via an influencer activation made that a bit more challenging than using actors in our experience where we can go and get a lot of content very, very quickly for UGC specifically.

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