Chris:
So I have a kind of real life experience working with influencers. It became more challenging as time went on, there's the price component there as well, economically. Influencers, especially ones that are bigger, charge more and more money. And it just became a really challenging business to be in.
So when we started Flixr off, we tended to shy away from influencers because of that experience towards actors. And actors are not like film or TV actors. They're people at home who want to produce content, earn an extra bit of money on the side.
Like, I don't know, Meryl Streep? Just a normal person at home who wants to earn a bit of extra money on the side. Meryl Streep, Kevin Costner, he's one of ours, obviously.
Tim:
The fact that you used Kevin Costner as the example does show your age. I'm sorry to say it, but that's okay.