Research
Every ad in a market, read.
Who is advertising, what they say, and where nobody is. Each study reads the live ads in one market from the ad libraries, and shows its method and its numbers.
- 01 Who is advertising GLP-1s on Meta, and what are they saying? We read 35,759 live US ads from 3,082 advertisers that mention GLP-1 drugs by name. It is two markets chasing the same people: online prescribers fighting on price, and supplement brands selling to people already on the drug.