01
How crowded it is
The 10 biggest advertisers run 15% of the ads, and 994 advertisers run just one. 63% of what is live went up in the last 30 days; 13% has kept running for 90 days or more.
How long the live ads have been running:
- Up to 7 days
- 8 to 30 days
- 31 to 89 days
- 90 to 179 days
- 180 to 364 days
- A year or more
Every live ad we read on 1 November, by how long it had been running. Ads that had already stopped aren't in this pull, so this shows how old today's ads are, not whether more ads are launching than before.
02
How crowded each problem is
We scored the audience one problem at a time: the ads that speak to it about each thing. Hot flashes and Sleep are the most crowded, level at 82 out of 100. Heart and bones is the least crowded at 59: 210 advertisers and 754 ads.
| Problem | Competition score | Advertisers | Live ads | Last 30 days | Top 10 hold |
|---|---|---|---|---|---|
| Hot flashesHot flashes, flushes and night sweats | 82 | 708 | 5,032 | 69% | 26% |
| SleepTrouble sleeping and waking up at night | 82 | 877 | 5,459 | 67% | 27% |
| Mood and brain fogMood swings, anxiety, irritability, memory and focus | 80 | 868 | 4,927 | 64% | 28% |
| WeightWeight gain, belly fat and metabolism | 79 | 760 | 4,280 | 66% | 31% |
| SkinAgeing skin, collagen and wrinkles | 72 | 436 | 2,069 | 54% | 28% |
| LibidoSex drive, intimacy and vaginal dryness | 66 | 271 | 1,320 | 53% | 28% |
| Heart and bonesBone density, osteoporosis, heart health and cholesterol | 59 | 210 | 754 | 55% | 41% |
The score is the average of four parts, each 0 to 100. Advertisers: 10 scores 0, 500 scores 100. Live ads: 100 scores 0, 10,000 scores 100 (both on a log scale). Last 30 days: the share itself. Top 10 hold: 100 minus their share. A problem is matched from the ad's own words, and an ad can count towards several. Hot flashes is also among our search terms, so ads about it were searched for directly; that lifts its score against the other problems.
03
Hot flashes: 82 out of 100
Hot flashes, flushes and night sweats. 5,032 live ads (34% of the pull) from 708 advertisers; 69% launched in the last 30 days; the 10 biggest advertisers run 26% of them.
Hot Flashes aren’t Just Heat.Ad Library ↗
Get Black Girl VitaminsAd Library ↗
Reduces menopause symptoms naturallyAd Library ↗
Trouble Sleeping? Night Sweats? Unwanted Weight Gain? Mood Swings? HRT is the most-scientifically backed and clinically proven solution to eliminating menopausal symptoms. So how does it work? And will it work for you? At Winona, we specialize in helping …
04
Sleep: 82 out of 100
Trouble sleeping and waking up at night. 5,459 live ads (37% of the pull) from 877 advertisers; 67% launched in the last 30 days; the 10 biggest advertisers run 27% of them.
You did everything right for Hip Pain. PT left one step out.Ad Library ↗
Built for Menopause. No Screen.Ad Library ↗
#1 MENO BELLY MELTER 🔥Ad Library ↗
“How do I even know if this is perimenopause? I’m only 43.” That question keeps so many women stuck. Because perimenopause does not always look like what you expected. It can look like waking up at 3 a.m. for no reason, forgetting what you were saying …
05
Mood and brain fog: 80 out of 100
Mood swings, anxiety, irritability, memory and focus. 4,927 live ads (34% of the pull) from 868 advertisers; 64% launched in the last 30 days; the 10 biggest advertisers run 28% of them.
It Has a Name: Meno BellyAd Library ↗
The Science Behind Menopause Mood SwingsAd Library ↗
Haima Hematite Bracelet | Your Natural Menopause SolutionAd Library ↗
Have you ever listed your symptoms out loud and thought… “Wow. That poor woman.” And then realized the poor woman is you? 😅 That was me with perimenopause. Sudden rage? Check. Wide awake at 3 a.m.? Obviously. Forgetting the name of things I use every day? A …
06
Weight: 79 out of 100
Weight gain, belly fat and metabolism. 4,280 live ads (29% of the pull) from 760 advertisers; 66% launched in the last 30 days; the 10 biggest advertisers run 31% of them.
A Calm Belly, Even After MenopauseAd Library ↗
Reduces menopause symptoms naturallyAd Library ↗
Limited Stock - Order Before It’s Gone!Ad Library ↗
Limited Stock - Order Before It’s Gone!Ad Library ↗
07
Skin: 72 out of 100
Ageing skin, collagen and wrinkles. 2,069 live ads (14% of the pull) from 436 advertisers; 54% launched in the last 30 days; the 10 biggest advertisers run 28% of them.
Your face changes after 50 and nobody told you whyAd Library ↗
![Frøya Organics ad: Retinol thins your skin [Try the real fix]](/research/menopause-meta/673726428915312.webp)
Retinol thins your skin [Try the real fix]Ad Library ↗
One warmed the skin. One reached deeper.Ad Library ↗
Collagen for Menopausal WomenAd Library ↗
08
Libido: 66 out of 100
Sex drive, intimacy and vaginal dryness. 1,320 live ads (9% of the pull) from 271 advertisers; 53% launched in the last 30 days; the 10 biggest advertisers run 28% of them.
Get Your Spark Back💖Ad Library ↗
“MENO saved my marriage”Ad Library ↗
The Insert Every Women Over 50 NeedsAd Library ↗
3 Things I Wish I Knew At 50.Ad Library ↗
09
Heart and bones: 59 out of 100
Bone density, osteoporosis, heart health and cholesterol. 754 live ads (5% of the pull) from 210 advertisers; 55% launched in the last 30 days; the 10 biggest advertisers run 41% of them.
Did you know visceral fat triples across the menopause transition? This deep belly fat is more than cosmetic—it’s …Ad Library ↗
Buy 2, Get 1 FreeAd Library ↗
Feel Like Yourself AgainAd Library ↗
the best vitamin to "rebuild" bone density?Ad Library ↗
10
Who is advertising
The same words often run under different names: 105 ad openings were used word for word by three or more different Pages, across 3,282 ads, and 102 link domains are reached from three or more different Pages.
| Advertiser | Live ads | Launched in last 30 days | Problem they talk about most |
|---|---|---|---|
| Together Through Menopause | 318 | 67% | Sleep |
| Arctic Goddess | 276 | 65% | Hot flashes |
| Flo For Perimenopause | 236 | 90% | Hot flashes |
| Haima | 217 | 100% | Sleep |
| The Pause Life by Dr. Mary Claire Haver | 214 | 31% | Sleep |
| Black Girl Vitamins | 188 | 46% | Hot flashes |
| By Winona | 187 | 84% | Hot flashes |
| Frøya Organics | 181 | 39% | Skin |
| Mella | 159 | 8% | Sleep |
| Dr. Ellen Hart Perimenopause & Hormone Health | 159 | 100% | Sleep |
| Kalm | 134 | 69% | Hot flashes |
| Try Kalm | 128 | 38% | Hot flashes |
Leaves out advertisers mostly running ads about hair.
11
How we did this
On 1 November 2026 we searched Meta's Ad Library for active ads shown in the US that mention “menopause”, “perimenopause” or “hot flashes”, and read the results we were given, up to our collection limit: 14,665 different ads. Meta's own counts are higher (50,000+ for “menopause” alone), so treat our advertiser and ad counts as a floor. Meta's search also returned 9,110 ads whose words and Page name use none of these terms, and we left them out. Some may say them only in a video or image, which we don't read.
Problems are matched from each ad's own words, so they are approximate. Launch dates are Meta's. We count ads about hair in the totals but don't show them or the advertisers mostly running them. We can see what ads say and how long they stay live, not what anyone pays for them or what they bring in.
- Meta Ad Library ↗ Active ads shown in the US, collected 1 November 2026. Ads shown are public and belong to their advertisers.
The numbers behind this page: menopause-meta.json
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