Ad examples
Mobile game ad examples, by format.
79 mobile game ads and 45 ads for consumer brands, every one made in house at Flixr and every one real. Pick a format, then open any ad on the showcase. The playables actually play.
Playable ads
A slice of the game the player can try before installing. These open and play on the showcase. Playable ads for mobile games →
- UnderdogUnderdog Rips Ninja
- WorldWinnerGameplay variant
- Wildlife StudiosPull the Pin
- MetacoreThe Getaway
- Jam CityBandit Bags
- FOW StudioLevel 1
- Zynga (Small Giant Games)Titan Attack
- Arizona GSLegend of Breeding
- ZyngaCrystal Balls
- Wildlife StudiosThrow Poop
- Wildlife StudiosHexasort
- ZyngaTrump It or Dump It
- Zynga (Socialpoint)Treasure Frenzy (Egg Variant)
- Zynga (Socialpoint)Treasure Frenzy
- Zynga (Socialpoint)Hatch Em All
Creator UGC ads
Real creators on their own phones, talking about or playing the game the way they would post it. Mobile game UGC ads →
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Influence MobileMy High Score Is a Sephora Card (Grandma) -
AlmediaThe Hearing -
Small Giant GamesI Came Back Angry -
Second DinnerComic Lore Through Panels Spiderman -
Second DinnerSnap Pack Reaction Hitting Infinite -
SupercellTable Tennis -
SupercellI Have a Confession - Pair 2 -
Wildlife StudiosA Son's Trick -
Wildlife StudiosFather and Daughter -
SupercellIce Bucket Challenge -
Zynga USThe Sphere -
Dream GamesAgainst the Clock -
ActivisionHow I Play -
ActivisionFree Space -
ActivisionListicle Highlights -
Zynga (Peak Games)Ahahaha AGAIN! -
Zynga (Socialpoint)Celebrating Collections -
SpinPals LLCTalent Swap -
SpinPals LLCMy Plans vs. My Bank Account -
Peak GamesStop Scrolling -
Netmarble5v5 Throwdown -
Wildlife StudiosLilo and Stitch -
MetacoreMansion Dream -
Dream GamesWhat is He Thinking -
Wemade ConnectNo Need to Choose
Studio UGC ads
The UGC look, scripted and shot in a controlled setup so hooks and cuts can be varied on purpose. Mobile game UGC ads →
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Zynga TRFive Minutes - CTV -
Zynga USInner Winner -
ExmoxThe Book Club Interrogation -
ZyngaPoker Documentary -
MetacoreSecret Skills -
ParlayPlay Inc.Future Me Already Knows -
Bet105Life's a Gamble -
Bet105The Coffee Test -
ZyngaNFL Locker Room -
ZyngaWild West Showdown -
Wooga (Playtika)Vintage Find -
Dream GamesSteam Values -
Zynga (Small Giant Games)The Office -
Zynga (Small Giant Games)Family Dinner -
Zynga (Small Giant Games)Timelapse PvP -
NetmarbleSynergy vs Placement
Motion graphics and 3D ads
Built around the game on screen: gameplay, characters and type, edited for the first seconds of the feed. 3D and motion graphics ads →
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UnderdogMillion Yard Drive -
Warner Bros GamesAll Show Dragons, Dragon Flyers (Video) -
Warner Bros GamesHouse Quiz -
Warner Bros GamesSheepstealer Outrun Split Screen -
Warner Bros GamesNoob v Pro Split -
Warner Bros GamesSave Baby Dragon -
Zynga (Socialpoint)DC Party Reveal -
Zynga (Small Giant Games)Villain Job Interview -
Second DinnerAnimation Mash -
Wildlife StudiosIsland Awakens -
Wemade ConnectGrow Stronger -
SEGAHow to Rumble -
Zynga (Small Giant Games)Animated Board -
Zynga (Small Giant Games)Legends Never Fade -
Bigger GamesSnake -
Bigger GamesTomato Tsunami -
Bigger GamesMaster Chef
Live-action and CTV ads
Filmed with actors, for the feed or the TV screen, and still built to end in an install. Live-action and CTV ads →
UGC ads for consumer brands
Demonstration, offer and proof from creators, built from the same brief as the landing page. UGC ads for consumer brands →
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Super.comEverything Runs Out At Once -
Super.comMake It Fit -
Zyg.comThe Stylist Sees Everything -
Veygo.comFirst Night Drive -
Veygo.comTaking Your Car to Uni -
AAAIdentity Theft -
Super.comBills Roulette -
Super.comShe Thinks I'm Just Playing Games -
Super.comIf Your Bad Credit Score Could Talk -
Super.comFriday VS Monday -
Super.comMy Street Performing Era -
Super.comParking Ticket Pivot -
Super.comDoomscroll Olympics -
Super.comFive Dollars Of Gas -
Zyg.comThe Trade -
Mandala Scrubs12 Hours Later -
Mandala ScrubsShift in Color -
HealthyCellFuture Me Is Glad I Did This -
HealthyCellCell-Level Decisions -
HealthyCellReplaced 14 Pills and Takes 2 Seconds -
MillsDog Owner Speedrun -
MillsKibble Crime Scene -
ProseDoes the Weather Actually Affect Your Hair? -
ProseHealthy Scalps Grow Healthy Hair -
ProseWhy Are My Ends Splitting So Fast? -
ProseWhy Does My Hair Dry So Fast? -
ProseWhat's my Hair Type, Actually -
Red Lobster1 for 1 -
SubwaySubway Series -
NikeAPLA EasyOn -
Process StreetAnecdotal Story with a Professional Setting -
LearnaSleep is Vital -
WoltIt's Easy to Choose (Lithuanian) -
CareemCareem Lifehack -
ZutoBreaking News -
Mandala ScrubsThe Mandala Swap -
ProseWhy Do Some Products Weigh My Hair Down? -
BumbleStreet Interview #1 -
ShureUnboxing -
TinkerA Father's Day Gift From the Heart -
RetakePhotogenic -
RakutenCashback in Real Life -
RakutenTesting New Makeup
Motion graphics for brands
Product explainers, offers and kinetic type, for the jobs a creator cannot do. Motion graphics ads →
What makes these work is in the writing: mobile game ad creative by genre, types of hooks and what makes a good end card. Every term is defined in the glossary.