Free tools
Free tools for advertisers.
The things we use to brief our own work, open to anyone. No sign-up needed, except an email to unlock the full creator search.
- CalculatorFreeCPI, IPM and ROAS calculator →Type what your ad account reports and get CPM, CTR, hook rate, IPM, CPI and ROAS. Or run it backwards: the IPM a target CPI needs.
- Creator searchFreeSearch 30,000+ UGC creators →Describe who you want on camera in plain words: a nurse, a mom of three, a gamer in their 40s. See their age band and the brands they have made paid content for. Five matches free; an email unlocks the rest.
- Data, monthlyFreeState of mobile game ads →Every public game ad Flixr Studio watches, read ad by ad: video vs static, fake gameplay, hooks, offers and how long new ads keep running.
- GalleryFree124 ad examples by format →Playables you can play, creator and studio UGC, motion graphics, 3D and live action, for games and consumer brands.
- ReferenceFreeGlossary: 18 ad metrics defined →CPI, IPM, ROAS, hook rate, SKAN, LTV and the rest, each with the formula, an example and its sources.
- StudiesFreeAd market research →Who is advertising in one market, what they say, and where nobody is. Method and numbers included.
Next, and paid
- TikTokComing soonTikTok ad insightsWhich TikTok ads in your category keep running, what they open on and what they offer, read the way Studio reads Meta and AppLovin.Until then: what TikTok Creative Center shows, and what it cannot →
- Flixr StudioSubscriptionKnow what to make next →Invite-only beta. Every competitor ad in your category, the ones the networks keep paying for, and a call on what to make next. Connect AppLovin first, then Meta and TikTok.